To change this market, we needed to move all the stock of the phone case companies to our warehouse. If the stock is kept in one place, there is a lot less overstock and it should be easier to sell out a product instead of throw away the leftovers. That raises the next question: Why would a phone case company buy via us instead of directly from China? After all, you can make more money if you take out several links of the chain and purchase directly at the factory. We had to do something different, something that China can’t do. We decided to start customizing phone cases, as automated as possible and with fast delivery times.